Jeff is President and CEO of Brookdale Treeland Nurseries Limited, one of the largest growers and distributors of plant material and holiday greenery in Canada. His career began after graduating from the University of Guelph in 1991, working in the family business and eventually purchasing the company in 2009. He has served on many industry boards and committees throughout his career and is currently a board member of Landscape Ontario and CNLA. Outside of the industry, Jeff is a member of the Young Presidents Organization as well as a co-founder of Friends for Life, a cancer research charity. He lives in Richmond Hill, Ontario with his wife and daughters.